Best in Class
Awards Programme
Our independent awards programme recognises products and brands that meet the highest standards in clean living. We evaluate against transparent, evidence-based criteria with the goal of genuinely raising industry standards.
Our Purpose
The wellness market is vast and growing, but quality and transparency vary enormously. Many 'awards' are pay-to-play schemes that provide marketing badges rather than genuine quality assurance.
The No Nasties Best in Class programme exists to provide consumers with a credible, independently evaluated signal of product quality, and to incentivise brands to raise their standards in ingredient transparency, efficacy, and sustainability.
Criteria & Standards
Ingredient Transparency
Full disclosure of all ingredients, sourcing information, and manufacturing processes. No hidden compounds or proprietary blends without justification.
Evidence-Based Claims
All product claims must be supported by published research or clinical evidence. Marketing language must accurately reflect what the evidence supports.
Safety & Testing
Third-party testing for contaminants, allergens, and purity. Products must meet or exceed relevant regulatory standards in their category.
Environmental Responsibility
Sustainable sourcing, responsible packaging, and demonstrated commitment to reducing environmental impact throughout the supply chain.
Award Categories
Supplements & Nutrition
Recognising supplement brands that demonstrate exceptional transparency in sourcing, third-party testing, evidence-based formulation, and clear communication of benefits and limitations.
Skincare & Personal Care
Awarded to personal care products that combine full ingredient transparency, absence of concerning chemicals, proven efficacy, and responsible environmental practices.
Home & Living
Celebrating household products - from cleaning supplies to furnishings - that demonstrate commitment to reduced chemical exposure without compromising effectiveness.
Food & Drink
Recognising food and beverage brands that prioritise clean ingredients, transparent labelling, minimal processing, and responsible sourcing practices.
Lifestyle & Innovation
Awarded to innovative products and services that make clean living more accessible, practical, and evidence-informed for everyday consumers.
Past Winners
Complete Daily Multivitamin
Verdant Health
Recognised for industry-leading third-party testing transparency, fully disclosed sourcing, and evidence-based dosing in line with published research.
Barrier Repair Moisturiser
Bare Botanics
Awarded for combining a minimal, fully disclosed ingredient list with clinical efficacy data and genuinely sustainable packaging.
Plant-Based Cleaning Collection
Clean Slate Home
Recognised for full ingredient disclosure on all products, effective formulations without concerning preservatives, and refillable packaging system.